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Archive: May 2012 - Sequel Group

Pitch your communications to achieve your goals

What can communicators learn from the world of sport? Earlier this month, Lord Sebastian Coe – the figurehead of the 2012 Games – was commended by the CIPR for his ‘outstanding contribution to public relations’. The organisation said the award … Continue reading

Posted in Internal communications, Sequel thinking

Variety is the spice of life

Here at Sequel we’ve been busy working on a range of projects that some of you might not necessarily associate with our normal offerings. In the past month we’ve worked on more than 20 different briefs from our clients including … Continue reading

Posted in Internal communications

How do you measure up?

In the financial sector – probably more than any other – success is measured in cold, hard figures. So it’s a tough environment in which to be an internal communicator. If you talk to the CEO about things like morale … Continue reading

Posted in Internal communications

Recognising the importance of engagement

Companies with Recognition Programs See Higher Levels of Employee Productivity, Engagement, Retention April 12, 2012 — 64% of companies that have an employee recognition program say their employees are rewarded according to job performance versus just 36% of organizations that … Continue reading

Posted in Internal communications

Don’t neglect middle managers

Business fears a lack of attention to the middle management layer is damaging the leadership pipeline, a worldwide survey of just under 1000 reveals. Nearly half (46.2%) of businesses admit to poor investment in their next generation of leaders, according … Continue reading

Posted in Internal communications

Top of the class? Internal comms in universities…

Universities are investing in external communications to attract students, influence policy and diversify their income streams, but how healthy are internal communications? Tracy Playle, director of Pickle Jar Communications, describes the intranets at universities she’s visited as “at worst poorly … Continue reading

Posted in Internal communications

IC tips from the customer publishing professionals

Talking to your staff is a tricky business, but our exclusive guide should make it easier… APA members produce internal content for hundreds of companies and organisations, from British Airways and the Metropolitan Police, to Volkswagen and IKEA. In all … Continue reading

Posted in Internal communications

Trip Advisor reveals the ‘passport’ to their intranet success

Most intranets take approximately one-to-two years to launch. Not so for Trip Advisor – the company we all rely on to provide hotel ratings and other travel information to ensure the perfect vacation. When the travel site spun off from … Continue reading

Posted in Internal communications, Intranets

How video lets your employees be part of the experience like never before

The internet gave us up to date information at the touch of a button. But video lets us be part of the experience like never before. The media is being bombarded by shocking eye witness videos that almost replace the … Continue reading

Posted in Internal communications, Video

5 things you really need to know about…briefing a photographer

1.     Follow the rule of thumb: who, what, where, when, why. These are key details that ensure the photographer knows where they need to be and on what date and time, who or what they’re taking the photo of and … Continue reading

Posted in Sequel thinking

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