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Archive: June 2012 - Sequel Group

Yammer dabba do!

Microsoft deal rocks  Following weeks of rumour and speculation it’s official, Microsoft is buying Yammer. This is a fantastic piece of news for internal communicators and one we should all welcome. What is yammer anyway? In case you don’t know, … Continue reading

Posted in Internal communications

Email: “it’s a pollutant”

“ We like it because… it is an insightful piece of writing” Last November Thierry Breton, chief executive of international technology group Atos, caused a sensation after he announced plans to ban internal email within three years, describing it as … Continue reading

Posted in Internal communications

When your staff are the last to know…

“ We like it because… the research revealed some interesting information for communicators” A survey of campaign briefs by integrated marketing company, The Purple Agency (part of Adare) suggests that internal stakeholders are rarely considered when launching new marketing initiatives. … Continue reading

Posted in Internal communications

Faster than a speeding bullet

“ We like it because… it was simply awesome” Learn how a query travels almost at the speed of light to data centers and how Google ranks results.                         … Continue reading

Posted in Internal communications

Are you ready for a mobile world?

“ We like it because… we know how important mobile is” In his great keynote speech at IMS 2012 in San Francisco, Rick Bakas said, “We have to think mobile first, desktop second.” (I admit that I heard absolutely zero percent of … Continue reading

Posted in Mobile

Barcelona are winners with their new media strategy

“ We like it because… it demonstrates the industry we know” They might have lost to Chelsea in the Champions League and surrendered their La Liga title to Real Madrid, but FC Barcelona remain one of the great football clubs … Continue reading

Posted in Internal communications

Changing the face of internal communication

It’s official! Sequel is THE game changing agency. That’s the award we picked up at this year’s IoIC Awards, held earlier this month, for the innovative website we developed for the Merchant Navy Welfare Board. A great mix of technical … Continue reading

Posted in Internal communications

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