The client
FremantleMedia is one of the world’s largest creators, producers and distributors of entertainment brands. From prime time and serial drama to entertainment and factual entertainment, programmes like The X Factor, Idols, The Apprentice and Got Talent entertain and inspire audiences around the world.
The challenge
With production studios in 22 territories and 11 regional offices, engaging 1,700 people, plus many more working on contracts on various productions, is challenging. The launch of four new values – confident, creative, collaborative and commercial – which underpin the business’s global success, prompted a review of existing internal communication channels, including the Intranet and the existing pdf-format quarterly magazine, Connectmag.
The solution
We created a Connectmag microsite to provide a more interactive, richer experience for readers. Although it’s built on a web-based structure, we’ve taken the best elements of print magazine design – readable text, strong headlines and standfirsts and engaging imagery – to improve readability.
Content is focused around the four values, showcasing examples of how the company is bringing them to life worldwide. We use interactive devices such as video, image reveals, scrolling text and comment/feedback facilities to engage the readers. The magazine is supported by an internal marketing campaign including email teasers and posters to raise awareness of each issue.
The value
User tracking analytics show us that the average reader is spending more than 13 minutes reading the magazine and that there are on average 8,330 page visits – a far higher readership than the pdf version was achieving. Feedback is positive with one US reader saying: ‘This is just lovely!! Very much displays how fabulous a company we are worldwide.’
Connectmag is a double award winner in the UK and Europe, recently winning Europe’s ‘Best electronic publication’ title, and the IoIC’s Gold Award for Best Digital Media.
