The client
Oxford University Press is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship and education by publishing worldwide. It publishes more than 6,000 new publications a year, has offices in around 50 countries and employs more than 5,000 people worldwide.
The challenge
Sequel helped OUP to develop and implement an internal communication strategy to unite its diverse workforce. The strategy had to inform, involve and engage employees behind the business objectives, building a sense of community and pride, as well as breaking down cross-divisional silos. Research showed that employees wanted a quality, regular publication with a forward-looking approach and in-depth features to give the business context.
The solution
We began with a dual approach – a quarterly printed magazine and an interactive pdf version. With an increased focus on creating a richer experience for readers and to reflect the changing environment within the publishing industry, the interactive pdf was replaced in 2010 with a microsite. This content-managed, regularly updated magazine site is designed, built and hosted by Sequel. It includes interactivity such as video, polling, comment and feedback mechanisms.
The value
Figures for staff who view the magazine are growing each issue. People stories and bigger picture ‘context’ articles continue to be popular. Readers spend an average of five minutes on the site, and there have been more than 11,000 visits from 55 countries. A recent survey found that 90 percent of staff felt Mosaic was ‘good’ or ‘very good’.