The client
Expotel is one of the leading hotel, business travel and conference booking agents in the UK.
The challenge
To integrate Expotel’s customer marketing and communications activities so that it becomes the industry-leading agency in customers’ minds.
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The solution
Sequel has developed a dynamic new set of online and offline marketing channels for Expotel. The website is now a customer-focused, multimedia site with interactive tools as well as news, video, reviews and competitions.
DialExpotel, the online version of print magazine Dial, has been integrated into the website, delivering daily industry news, weekly hotel reviews, travel and event features, online polls and competitions. The print magazine has been refreshed to provide a greater focus on demonstrating Expotel’s expertise and is delivered to more than 5,000 UK customers.
The value
With Expotel.com, DialExpotel and Dial, we have created an integrated communications suite. The online-offline mix provides a critical balance between delivering core messages while entertaining the target market with lifestyle content and business information.
