After the recent IoIC Live 2014 conference, we had just too many interesting points to take away from the speakers. So we have made series of blogs, one for each speaker, that will be posted on Storyboard over the next few days.
Following from Hilary Scarlett discussing neuroscience and communications, Mairi Doyle (Director of Internal Communications at Bupa) discussed engagement, CSR and their new Bupa app as part of the Ground Miles campaign.
Bupa – upping your meaning quotient
The purpose of Bupa is to provide ‘Longer, Healthier, Happier lives’ – a purpose that extends to Bupa’s 70,000 employees not just their customers.
She outlined the importance of engagement coming from unifying staff with a common goal and providing connection with a purpose. She wants to give employees a sense of pride in what they do, helping them to feel they are making a difference.
The Ground Miles campaign is a key part of this. This was a challenge to complete a combined walk of 5 million miles (approx 8 million kilometres), with people from all over the world. It was created to help encourage people to walk to reduce their risk of heart disease and stroke.
As part of her explanation Mairi showed the Ground Miles challenge video – an engaging display of the challenge’s successes and highlights.
She also drew attention to the Ground Miles app – launched as part of the campaign.
She gave 10 top tips for running campaigns surrounding CSR and engagement that she learnt from the Ground Miles challenge:
Her key quote, tweeted by many attendees to take away was:
‘If you want to go fast, go alone. If you want to go far, go together’.
Click here to see the IoIC’s blog – Walking the walk on CSR
Our IoIC Live 2014 series
Some of the best bits from Twitter #IoICLive14
Like the fact @mairicdoyle talking about what went wrong. Learn the most from these bits #ioiclive14 pic.twitter.com/P0A9DL8af4
— Rachel Miller (@AllthingsIC) May 2, 2014
Summary of our event where Mairi and @jenniwheller discussed the blurred lines between IC & ext. comms http://t.co/oz1GmvkgS0 #ioiclive14
— Sequel Group (@sequel_group) May 2, 2014
Important message for developing campaigns – it really works! #ioiclive14 @mairicdoyle pic.twitter.com/lHGpHggUHW
— Take 3 Productions (@take3video) May 2, 2014