Audi – Subscription Magazine
The Challenge
At Audi, brand is everything. To successfully engage dealers around the UK, Audi requires a sophisticated publication that provides up-to-date Audi news and truly reflects the sleek and progressive look of Audi design.
The Solution
AQ is a news-stand-quality glossy magazine. Its high production values ensure it reflects the prestige of the Audi brand. The best dealers love the brand: they are passionate about what it stands for and they strive to reflect that in their work and their everyday lives. AQ reflects and reinforces the importance of that brand and what it means to live by it. The use of white space, the iconic photo composition and the smart copy truly reflect the three pillars of Audi – brand, product, network – and create a must-read publication that successfully competes with other glossy car magazines that dealers are inundated with.
The value
We have created an exclusive magazine that the subscriber base feels privileged to receive. When AQ became subscription-only at the end of 2007, 1,200 dealers had subscribed by the time of the first issue. Since then, that number has grown to 1,800 and continues to grow with each new issue.
“Working with Sequel really takes the pressure off. I can rely on them to produce a good-looking, sleek magazine. The reader feedback we’ve received proves we’re doing a great job,” says Jane Bown from Audi.
Awards
2009 CiB Award of Excellence
2007 CiB Award of Excellence
Working with Sequel really takes the pressure off. I can rely on them to produce a good-looking, sleek magazine. The reader feedback we’ve received proves we’re doing a great job.
Useful links
Case studies
Expotel
Integrated customer communications.
Expotel customer communications case studyAudi
Brand Plan.
Audi Brand Plan case studyRoyal Brompton & Harefield NHS Foundation Trust
Nursing recruitment brochure.
Recruitment brochure case study