Sequel Group | The thinking creative communication agency

As communicators we long to write controversial, scandalous and thought-provoking articles that will titillate our readers. But in reality it’s often the more mundane aspects of corporate life or just simply bad news. But should we be careful what we wish for? … Continue reading →

Companies with an interest in communicating the London 2012 Olympics to their stakeholders can now buy a tailor-made package from Sequel. A range of collateral has been created by Sequel for use by comms professionals tasked with the challenge of … Continue reading →

We don’t know about you, but here at Sequel life in December doesn’t seem to slow down. If anything it’s the opposite as the corporate world decides to engage with their employees one last time during the year and budget … Continue reading →

Magazines have come a long way in recent times but they also have a long history. So we decided to do a little digging to see what they used to be like, how far they have come now and what … Continue reading →

Twitter recently reached an incredible milestone: it delivered 200 million tweets per day. That’s equal to 28,409 miles of tweets (if all 140 characters are used), which when you consider that the earth’s circumference is 24,901 miles across, is pretty … Continue reading →

So where should internal communications as a discipline sit within an organisation – and does it really matter? That’s one of the issues dissected in the latest issue of AQ, the digital magazine for IC people. Produced for members of … Continue reading →

Awkward silences, the wringing of hands and a rise in blood pressure are just some of the physical reactions that can be caused by the word ‘interview’. When faced with what can be perceived as a barrage of questions, many … Continue reading →

There’s a new tourist attraction in Paris that’s added a new dimension to communication. At first glance it looks like a giant game of Space Invaders being shown on office buildings. On closer viewing the pixelated shapes are actually artistic … Continue reading →

We’ve all witnessed it. The eye roll quickly followed by a collective sigh. The moment a senior manager utters a phrase carefully selected from an ever growing list of business jargon. We’ve all been there. But why are words that … Continue reading →

“We are,” said a friend who, like me, is in his 40s, “the last generation that doesn’t really understand the potential of digital.” Okay, maybe that was a generalisation but look at the evidence; our children are totally cool with … Continue reading →