What We Do

Our creativity, strategic and technology skills help clients make their important interesting.

We connect audiences through the right messages, with the right channel, at the right time.

With more than 40 years of award-winning expertise in one place, we free clients up to deliver the bigger picture.

We specialise in internal communication and business-to-business communication – a talented team of writers, designers, strategists, digital developers and filmmakers. We’re clear thinking and straight talking people who get geek and blend that with creative words, design and video to bring business strategy and stories to life.

From innovative digital magazines and intranets, to engaging video, ESN and printed publications, we work closely with clients to deliver results. Add communication strategy, measurement and digital expertise to the mix and know that you have the right comms to reach your people, wherever they are.



Digital publications

We write, design and build award-winning digital publications that engage people worldwide. Tablet and mobile devices increase viewer engagement for 30 per cent longer than desktop users and our team help you have the right conversations internally to find the best technical solutions to suit your audience, your budget and your business.


We create bespoke and secure apps for mobile and tablets, including iPads, to connect audiences through regular publications or campaigns whatever the mobile platform. We’ve also created a secure app framework – App:IC – to help clients make the most of mobile. App:IC means you can send updates and stories from an intranet or news feed to an app on your people’s devices, pushing your existing content mobile.

View examples of our Apps work

+ Nationwide Buzz
+ Carphone Warehouse


We write regular content for client intranets as well as re-defining, designing and developing intranet sites. We work across all platforms – SharePoint, Jive, WordPress, Joomla – whatever solution you use that fits your business strategy, working in partnership with your team and trusted to deliver sites that help your people work effectively.

View examples of our Intranets work

+ RBS Intranet
+ Bupa Live
+ Kerry Group intranet


Figuring out how internal communication gets the best out of collaborative platforms such as Yammer and SharePoint combines our expertise in strategy, technology and content. We work with leading organisations to support their changing digital workplaces, facilitating and encouraging conversations through effective social channels.

View examples of our ESNs work

+ We Are Social



We know that understanding and retaining information is greater with print, with readers spending up to 25 minutes reading printed magazines. We have more than 40 years’ experience in writing and designing award-winning magazines and newsletters for hard to reach frontline audiences. Sharp writing, engaging design and creative imagery help readers retain information

View examples of our Publications work

+ PPF Connect
+ Tulip
+ Astellas Pharma EMEA

Business communication

We personalise and professionalise essential business communications, including infographics, brochures, mini-guides, visually-engaging PowerPoint presentations and financial results – in print and online.


Our showreel

Animation and infographics

We create full animation films or mix live action with VFX and motion graphics, to bring messages to life and create dynamic, memorable communications.

View examples of our Animation and infographics work

+ Parsons Brinckerhoff
+ We are Biogen
+ Bupa

Campaigns and events

Whether you need a dynamic video to grab attention and launch a campaign, a showcase to promote services or to raise awareness about a project, or highlights to share messages from a conference or event, we can help you to create effective integrated communications to make campaigns and events more inclusive.

View examples of our Campaigns and events work

+ Nationwide Customer First
+ Southern Water
+ Special Children’s Day

Documentaries to dramas

Good story-telling is at the heart of great communication and this is especially important for moving image. We work closely with contributors to produce case study films and documentaries that tell inspiring stories about real people. And our talented team of creative directors and writers develop dramas that really connect with and inspire audiences to take action.

View examples of our Documentaries to dramas work

+ EE – Safety Online
+ Marsh MCC

Training and education

Training and induction messages can be easily lost if they don’t tell the story in the right way to inspire the audience and change attitudes. We develop effective, memorable videos to engage the audience.

View examples of our Training and education work

+ Leading Retail Bank
+ BP


Channel measurement

From improving face-to-face communications to evaluating the effectiveness of current IC channels, we take a pragmatic and informed approach to measuring and auditing what you do to quickly help you find the root of your challenge. We’re your critical friend, coming up with clear thinking and plain talking ideas for improvement founded on more than 40 years’ practical experience.

View examples of our Channel measurement work

+ Campaign to Protect Rural England
+ American Express
+ The Hotel Collection

Strategic projects

We devise, develop and deliver strategy for projects including intranet, ESNs, SharePoint, mobile and microsites as well as for internal initiatives such as campaigns, awards, values, employee surveys and business strategies. We take the thinking further, designing internal campaign identity, toolkits, guides, infographics and channels helping you to engage people and make the important interesting.

We teamed up with the International Association for Business Communicators (IABC) to conduct a two-year study into the internal communication factors common to successful organisations. This research – the Four Pillars is woven into our strategic approach, thinking and work, helping organisations big and small find communications success.

View examples of our Strategic projects work

+ Virgin Atlantic Airways
+ Bupa
+ Big Lottery
+ Nationwide HGA campaign

Internal resource

Do you have an ad hoc project that needs managing or need quick interim support for your team? Sequel has an unrivalled network of specialists – the best in the industry – able to help you at short notice.

Our clients have used this partner resource to help them overcome a number of challenges; for example managing a merger (planning, writing and measuring) and providing support across a range of channels on a rolling six month contract.

We’ve also provided maternity cover, short term writing support and in situ crisis transformation project advice.


As the communication landscape continues to change, we can run bespoke comms training for internal teams including better face-to-face communications, comms planning, and writing effective content.

View examples of our Training work

+ City & Guilds Group