Thirty-plus thinkers, editors, writers, project managers, designers, sub-editors, web developers, coders, image finders, strategists, proof readers and analysts. And finance and office-smooth-running people, of course.
Sequel Group was born in 2009 when two leading UK internal communications and business to business agencies got together knowing they could make a bigger difference as one.
What makes us different? We are driven by providing compelling content that is right for every audience we talk to. We work with our clients to ensure we offer the right solution – not just the easiest. We have a critical friendship with those clients.
Even with more than 40 years of experience, we’re still learning – from our clients, from each other and from soaking up all that’s going on in a changing communication world.
We don’t do fads. We don’t pluck ‘solution number three’ off the shelf. We do what’s right for you.
Thinking
We listen from day one. We get under your skin to make sure we understand how your audience ticks.
We work with you from the start to craft great content, delivering it through the best channel – print or digital.
All along the way, we support you with strategic and tactical advice. Planning: check. Measurement: check. Best practice: check.
We also manage Aspic, a networking and knowledge-sharing group for communication professionals – a unique platform for sharing ideas and showcasing best practice.
Writing
A key strength is our journalistic heritage, resulting in brilliant and engaging content, no matter who your audience.
And we’ve got plenty of audience – global and local.
We reach more than two million people a year. We’re right at home talking to everyone from top leaders, gold experts, high-flying lawyers, chocolate tasters, bank managers, hotel bookers and Post-it-note makers to engineers sending unmanned vehicles into space.
Designing
Our creative team shares a passion for design that’s right for your audience.
Great design encourages advocacy, uniting readers behind a brand. Adapting great brands and bringing them to life on a page or screen takes skill, imagination and flair.
We do that day in, day out.
Not only but also
Sequel is more than thinking, writing and design; as a team we’ve been pioneers in digital communication in the internal communications marketplace and demand for our intranet and mobile-based solutions continues to grow apace. Video, too, is an increasingly popular service that Sequel provides through our inhouse team who can storyboard, film and edit. It’s all part of the package that Sequel can bring to any relationship.
